Ashok holds a Bachelor's in Mechanical Engineering from the renowned VJTI, Mumbai and a Master's in Management Studies from the prestigious Jamnalal Bajaj Institute of Management Studies. He is also a certified six sigma black belt from the Motorola University.
Prior to joining Mahindra, he has held successful leadership positions in various Indian and multinational corporations like Godrej & Boyce Manufacturing Co, Videocon International, and Daewoo Electronics.
Since 1998, he has been with Mahindra & Mahindra Ltd and has headed diverse functions including sales, channel, marketing, quality and strategy, where he contributed significantly to increasing Mahindra's market share in the tractor business and in sustaining its leadership position. Ashok has been instrumental in winning the Japan Quality Medal for the tractor business and in developing an integrated 'One Mahindra' strategy for the Automotive and Farm Equipment sectors in South Asia and Africa.
Under his leadership, Mahindra's Agri-business portfolio, comprising fruits, Micro irrigation, seeds, crop protection inputs, has been working tirelessly to deliver prosperity to farmers across the globe. Today, Mahindra Agri is one of India's largest fruit exporter with a strong customer base in Europe and South East Asia.