#SheIsOnTheRise: Real Women. Real Stories. Real Impact.
#SheIsOnTheRise: Real Women. Real Stories. Real Impact.
Published : 4/14/2025 | Category : Values
.png)
.png)
.png)
Articles you might be
interested in:
Mahindra Leads with First-of-Its-Kind 'Returnship' for women in mainstream roles called SOAR
Apply Now The Mahindra Group is proud to announ... Read more
Every day, women shape our lives in ways big and small, as caregivers, mentors, colleagues, mothers, and more. While their contributions often go unseen, they are the constant stars lighting up our every day.
She Is On The Rise is a Mahindra initiative that began in 2022 to celebrate these women. What started as a series of internal recognitions has grown each year, expanding from magazine-style covers to inspiring films and digital movements that shine a spotlight on women across roles, industries, and communities.
Now in its fourth year, the initiative went beyond the Mahindra family to celebrate every woman who uplifts lives quietly yet powerfully.
This is how we chose to celebrate Women’s Day 2025 by turning recognition into action.
A Celebration That Took Action
Instead of just words, we created a digital platform where people could scan a QR code, upload a photo, select a heartfelt message, and generate a personalised magazine cover for the inspiring women in their lives.
This was not just about engagement. It was about recognition. Each celebration became a public acknowledgment, ensuring that the unseen efforts of countless women were finally appreciated.
Taking the Celebration Beyond Digital
A powerful film showcased real women’s silent contributions, while media outreach kept the conversation alive. More than a campaign, this was a call to celebrate women not just on Women’s Day, but every day.
A Movement That Captured Hearts
-
Over 1 lakh covers generated in just a few days
-
Millions engaged across platforms
-
A campaign that turned into a viral movement
A Celebration That Lives On
Women’s contributions aren’t limited to a single day, and neither should our appreciation be. This movement was a step toward ensuring that every woman, whether at home, at work, or in our communities, is seen, valued, and celebrated every day.
Subscribe to Newsroom Alerts
[email protected]
Source you wish to get update from
Select Business Category
Frequency