Manage marketing and communication function, overseeing annual budget working with different marketing agencies and departments. Develop integrated marketing plan in conjunction with the business development teams and ensure strategic linkage with the business goals at regional level.

Create and implement client-centered, successful campaigns, aimed at generating leads and improving brand awareness. Collaborate with BD and Corporate Marketing team to translate marketing objectives into interactive strategies.

Roles & Responsibilities

Marketing Reach-out Strategy & Campaigns

• Develop integrated marketing plans with BD teams
• Execute B2B campaigns for brand awareness, thought leadership, and lead generation
• Conduct promotional roadshows and leverage Make in India opportunities and Participate in events, exhibitions, webinars, and manage sponsorships, ads, and email campaigns

Brand Management

• Create and distribute marketing materials (print/digital)
• Enhance brand visibility, maintain site branding & OOH
• Develop event and conference branding

Engagement at Industry Level

• Build relationships with government bodies, trade chambers, and influencers and Organize co-curated events

Thought Leadership & Destination Building

• Host high-profile delegation and B2B events
• Execute community-building events with CRM team
• Manage inaugurations, launches, and speaker opportunities

Social Media Management & Lead Generation

• Increase brand awareness, engagement, and lead generation
• Grow followers on FB, Twitter, and LinkedIn
• Improve TOFU (impressions) and MOFU (engagements) metrics
• Generate leads through paid and organic posts
• Manage online reputation

  Budgeting and others

• Plan and manage marketing budget

• Handle vendor relationships .