Mumbai, November 04, 2024: Mahindra is set to introduce two pioneering electric brands, XEV and BE (pronounced be), on the Electric Origin INGLO architecture, at the Unlimit India World Premiere on November 26, 2024, in Chennai. Both brands will launch their first flagship products – the XEV 9e and the BE 6e.

The ground-up INGLO architecture, crafted with an Indian heart and a global outlook, packs intuitive, intelligent, and immersive innovations. From class-leading safety standards to exhilarating performance and impressive range and efficiency, INGLO is designed to deliver a multi-sensory driving experience.

The XEV 9e will redefine electric luxury, while the BE 6e delivers bold, athletic performance – the two Indian icons are ready to beat everyone on the globe with their unmissable design, unparalleled technology and unrivalled performance.

Watch the first teaser: https://youtu.be/J0NZYDoZArA

For more information, visit [https://www.mahindraelectricsuv.com/] or follow us on social media for updates leading up to the launch event.

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room.