Set to take pole position in the 9-seater passenger vehicle segment

Mumbai, April 16, 2024:Mahindra & Mahindra Ltd., India's leading SUV manufacturer, today unveiled the Bolero Neo+ 9-seater, offered in two variants—the P4 and the premium P10. This SUV is tailored for customers desiring a stylish, spacious, and tough SUV that comfortably accommodates up to 9 passengers including the driver.

The Bolero Neo+ 9-seater builds on the dependable, powerful, and go-anywhere character of the Bolero, combined with the stylish bold design, premium interiors, and technology of the Neo. The SUV offers customers a unique proposition catering to large families, institutional customers, tour and travel operators, and contractors who lease vehicles to companies.

Nalinikanth Gollagunta, CEO - Automotive Sector, Mahindra & Mahindra Ltd.,said, "The Bolero brand has become a hallmark of robustness and trustworthiness for our customers over the years, consistently delivering performance that exceeds expectations. With the launch of the Bolero Neo+, we are offering a promise of durability, advanced features, and superior comfort that enriches the driving experience for every family and fleet owner alike.”

Powerful with Go-anywhere Capability:

The Bolero Neo+ is powered by the robust 2.2 litre mHawk diesel engine, equipped with MicroHybrid Technology for excellent fuel efficiency and performance. Its body-on-frame construction and high-strength steel body shell are designed for ultimate durability and safety. The SUV comes with advanced safety features including ABS with EBD, dual airbags, ISOFIX child seats, engine immobiliser, and automatic door locks, ensuring a safe and comfortable journey for all passengers.

Stylish Bold Design:

The Bolero Neo+ boasts signature Bolero elements such as X-shaped bumpers, a front grille adorned with chrome inserts, and an X-shaped spare wheel cover, all complemented by side body cladding. Its authentic SUV design and imposing stance are further enhanced by stylish headlamps, fog lamps, and a commanding hood. Featuring 40.64 cm alloy wheels and muscular side and rear footsteps, the Bolero Neo+ exudes confidence and rugged elegance, ensuring it stands out on any road.

Refined Interiors and Enhanced Comfort:

The Bolero Neo+ offers unmatched comfort with premium Italian interiors and a 22.8 cm touchscreen infotainment system that includes Bluetooth, USB, and Aux connectivity. Additional conveniences are provided by an anti-glare IRVM, electrically adjustable ORVMs, and a height-adjustable driver's seat. The vehicle is also equipped with front and rear power windows, armrests, and generous boot space, ensuring both comfort and practicality. Its versatile seating configuration, consisting of 9 seats arranged in a 2-3-4 pattern, maximises both passenger and cargo space, catering to a variety of travel needs.

Variants and Pricing:

The Bolero Neo+ is introduced in two new variants, the P4 and P10, catering to different preferences. The P4 serves as the entry-level option, while the P10 embodies a more premium trim. Both prioritise ample space for passengers and luggage, accommodating up to nine passengers including the driver with hassle-free entry and exit from the rear for third row passengers.

Competitively priced starting at ₹ 11.39 (Ex-Showroom), it caters to personal and commercial needs, emphasising Mahindra's commitment to offering affordable, dependable solutions nationwide.

The ex-showroom prices for the Bolero Neo+ are:

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room.