Pune, July 08, 2024: Mahindra’s Truck and Bus Division (MTBD) a part of the Mahindra Group, continues to lead the way in the commercial vehicle industry by announcing a disruptive customer value proposition for their entire BS6 OBD II range of BLAZO X, FURIO, OPTIMO & JAYO range of HCV, ICV & LCV trucks. This industry first initiative of 'Get More Mileage or Give the Truck Back' is introduced to address the challenges posed by rising fuel prices and evolving regulatory standards.

The new range includes the proven 7.2L mPower Engine (HCVs) and mDi Tech Engine (ILCV) with FuelSmart Technology, Mild EGR with a proven After Treatment System that results in lower Ad Blue Consumption, and many other technological advancements, as well as the cutting-edge iMAXX Telematics solution, all of which ensure guaranteed higher mileage. This Mileage guarantee not only includes Fuel efficiency but it’s also a combination of lowest Ad Blue consumption, So truly speaking Mahindra’s mileage guarantee means Best in Class “Fluid Efficiency”

To ensure the efficacy of these enhancements, Mahindra conducted intense fluid efficiency (diesel + Ad Blue) testing across 21 product categories, including 71 models including competitors' vehicles. During these testing, which lasted over 1 Lakh kilometres and included a variety of load and road conditions, Mahindra reaffirmed its commitment to providing exceptional mileage performance. All these testing was conducted under the supervision of and validated by an independent credible agency. The result reinforced Mahindra's reputation for dependability and efficiency in the commercial vehicle industry.

Speaking on the announcement, Vinod Sahay - President of Trucks, Buses, CE, Aerospace & Defence Businesses - Mahindra & Mahindra Ltd, Member of Group Executive board, Mahindra Group, said, “The 'Get More Mileage or Give The Truck Back' guarantee across the truck range is a landmark move that reflects our superior high-tech expertise, profound understanding of the segment and evolving needs of our customers. This mileage guarantee program is supported by extensive fluid efficiency testing, demonstrates our unwavering commitment to customer satisfaction and operational efficiency. With such initiatives, Mahindra is well-positioned to win over customers and become India's leading commercial vehicle player.”

Mr. Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra Ltd. said, “Our vehicles' superior technological prowess has resulted in higher fluid efficiency. It was in 2016, when we launched Mileage guarantee in BS3 range. Thereafter we continued this in BS4 & BS6 OBD1 and now launching in BS6 OBD2, which will help increasing the profitability of transporters. We have seen an increasing impact on transport clients' margins as fuel costs rise without corresponding increases in freight rates. We saw the need to improve engine efficiency further in order to meet new standards and exceed customer expectations. The new mileage guarantee, embodied by the motto “Zyada Mileage Nahin toh Truck wapas” will provide unmatched value to our customers.”

Furthermore, Mahindra Trucks has the iMAXX telematics technology, allows real-time monitoring and optimisation of fleet operations. These trucks also include a Driver Information System, which allows for real-time monitoring of vehicle performance and driver conduct, assuring safe and efficient operations. The system gives customers vital information about the functioning of their fleet, allowing them to make educated decisions and maximise profitability.

Mahindra provides unmatched peace of mind with various schemes like 36-hour guaranteed turnaround at the workshop, casualty coverage for drivers of INR five lakhs under the mAahshray program, and 24/7 support in multiple languages for truck drivers in case of emergency.

MTBD's service network is bolstered by an ever-growing and wide service and spares network comprising over 400 plus touch points, including 80 3S dealerships and over 2900 Roadside assistance service points and Spares network of over 1600 retail outlets on key trucking routes across India.

About Mahindra Truck and Bus

Mahindra Truck and Bus Division is a division of the Automotive and Farm sector of Mahindra Group that provides an entire line of integrated trucking solutions. The company has taken outperformance to the next level, by creating trucks that are specifically designed for different applications and deliver outperformance whatever be the business needs.

The HCV product range has been engineered for Indian requirements with the underlying philosophy of; Made in India, Made for India. Our range of Light, Intermediate, and Heavy commercial vehicle is being manufactured at Chakan (Pune). The plant, which spans over 700 acres, has been set up with an investment of over ₹ 4000 Crore and is producing other Mahindra products as well. The entire range of Buses & few LCV Trucks are also manufactured at Zaheerabad (Telangana State) facility.

For further information, please visit www.mahindratruckandbus.com

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/newsroom