Cape Town, August 15, 2023: Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, the pioneer of the SUV segment in India, today unveiled the audacious “Vision Thar.e” at its signature Futurescape event in Cape Town, South Africa. The Thar.e is more than an electric evolution of the legendary off-roader; it's a daring, distinct design transformation that continues to embody the spirit of Mahindra’s authentic SUV.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “Vision Thar.e is a testament to innovation and a pioneering design philosophy that is uniquely Mahindra and distinctively global. Thar.e caters to the adventurer in all of us, craving exploration without compromise. Aligned with the global movement towards responsible consumption, our focus on sustainable materials resonates with the broader shift towards being planet positive, ensuring that Thar.e is both timeless and timely.”

Pratap Bose, Chief Design Officer, Mahindra & Mahindra Ltd. said, “Creating Vision Thar.e was about embracing a future that’s bold and innovative. Our design forges a new path, standing as a testament to Mahindra's commitment to cutting-edge creativity and breakaway thinking. We have maintained the adventurous spirit and off-roading capability that is quintessentially Thar, but we have crafted a unique identity in the world of electric SUVs. This endeavor goes beyond creating another off-roader; it shapes a vision that represents a progressive step in automotive design, without losing sight of where we came from. Thar.e is our declaration of an exciting and responsible future.”

Unique Elements:

The Thar.e's one-of-a-kind modular construction and adaptable components position it as a standout in the electric SUV field. This robust design philosophy aligns with the SUV’s timeless appeal and confident presence, suited for any terrain.

Design – Key Features:

Mahindra invites you to experience the future of electric mobility with Vision Thar.e, a true icon reimagined. Its fearless design, commitment to sustainability, and recognition of an enduring legacy make it a defining symbol of our time. Explore the Electric Revolution with Vision Thar.e, the Ultimate Off-Road SUV for the next generation.

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/newsroom

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Neha Anand
Head, Global Brand and Marketing Communication, Automotive Division
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