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May 10, 2019, Mumbai: Mahindra & Mahindra Ltd., a part of the US $20.7 billion Mahindra Group, today announced the launch of an all new entry level ‘W3 Variant” of its popular SUV, the Plush XUV500 at a price of Rs 12.22 lakh (ex-showroom, Mumbai). The W3 variant would be available across India at all Mahindra dealerships with immediate effect.