Project Nanhi Kali’s new campaign by Ogilvy tugs every heartstring by telling the story of two Lajjos – a little girl and a beast of burden, the village buffalo

Mumbai March 10, 2022: Project Nanhi Kali is a pan-India programme, which empowers underprivileged girls with access to quality education. The project is jointly managed by two reputed organisations, the K.C. Mahindra Education Trust and Naandi Foundation. Designed to support girls from underprivileged families to complete 10 years of schooling, the project has transformed the lives of over 500,000 girls across 14 states in India.