‘The Mahindra Classics’ Campaign Commemorates Rich Automotive Heritage of the Mahindra Group

Mumbai, July 3, 2020: Mahindra & Mahindra Ltd., a part of the USD 19.4 billion Mahindra Group, today unveiled a new brand communication campaign and logo - 'The Mahindra Classics', to commemorate the rich automotive heritage of the Mahindra Group and its deep connection with, and contribution to, seven decades of India’s automotive history.