Automartindia is now 'FirstChoice'

Mumbai: Mr. Anand Mahindra, Vice-chairman & Managing Director, Mahindra Group today unveiled the new corporate identity of Automartindia Ltd., which has been renamed ‘FirstChoice’. On this occasion, he launched the company’s first innovative multi-brand used car superstore in Mumbai. As the leading player in the used car market in the country with a pan India presence, FirstChoice’s innovative superstore will offer a new and refreshing buying experience to its customers.