Mahindra launches Thar Earth Edition: Iconic style inspired by the inimitable landscapes of the mighty Thar Desert

• Distinctive Design: The Thar Earth Edition features unique satin matte dune-beige ‘Desert Fury’ colour, offering this iconic SUV with standout looks and enhanced by the custom dune inspired decals and exclusive Earth Edition badging on the B pillars.
• Styling that Stands Out: This special edition model introduces the Desert Fury colour across its body, grille, and ORVMs, paired with new silver alloy wheels and matte-black badges.
• Sporty and Comfortable Interiors: The interiors feature beige leatherette seats with ‘
  2024-02-27

• The All-New Thar Celebrated Its Launch Anniversary with 75,000 Bookings

  The All-New Thar continued its relentless march to automotive folklore and clocked 75,000 bookings just a year after its launch on Mahindra Group’s 75^th Anniversary on 2nd October 2020. It has breached the traditional boundaries set by off-roaders and invaded into the dreams of metro based young, urban buyers who are looking for an authentic yet sophisticated SUV experience. Not surprising that millennials account for over 40 per cent of bookings.

  2021-10-05

• Mahindra All-New Thar crosses 50,000 bookings

  Mumbai, April 12, 2021: Mahindra & Mahindra Ltd. (M&M), part of the USD 19.4 billion Mahindra Group, today announced that its recently launched All-New Thar has crossed 50,000 bookings, within just 6 months of its launch.

  2021-04-12

• Largest Congregation of Mahindra Thar Owners seen at 3rd Edition of Thar Fest in Kochi

  Mahindra Adventure successfully concludes Fourth edition of 'Club Challenge'

  March 11, 2019, Mumbai: Mahindra & Mahindra Ltd. (M&M), concluded the third edition of Thar Fest held on March 10, 2019 in Kochi. Adding zest to the Thar Fest was the fourth edition of the Mahindra Adventure ‘Club Challenge’ where the top 11 off-roading clubs from across the country, competed for off-roading honours.

  2019-03-11