Mahindra Brings an Industry First Transformation in Automotive Retail

• Launches the first of its kind ‘Bring the Showroom Home’ concept for the evolving customer
• Digitisation at the epicentre of this initiative for a 360 degree Virtual Showroom experience
• Part of a series of initiatives under Mahindra’s Digital Transformation Strategy

Mumbai, January 31, 2018: Mahindra & Mahindra Ltd.